I was in Buc-ee's on Tuesday. A coworker and I had a few minutes to kill and did a few laps around the store. The company has a very strong marketing strategy and business model.
"I had this theory. It was based loosely on the unremarkable observation that the old are always looking back with longing while the young, with the same longing, look ahead. One man remembers what the other imagines." Thomas Lynch, The Undertaking: Life Studies from a Dismal Trade