New NRA CEO and EVP Doug Hamlin sent out an email this morning to all NRA staff. It was part thank you, part what we need to do, part how he intends to manage, and part recognition that finances are tough.
There were some interesting points in what he said to staff that need to be emphasized. First and foremost, he said that he and all the NRA staff work for the members. That was nice to hear given the perception that many including Wayne only saw the members as sheep to be fleeced. Second, Hamlin emphasized that the NRA is not leaving Fairfax anytime soon. He encouraged employees in the Metro DC region to return to work in the headquarters building. Third, he said there would be new digital marketing initiatives to increase memberships and challenged employees to tell their friends to join. Finally, he said his objective was to restore trust in the NRA. He didn’t sugarcoat the fact that finances are tight.
The one thing I did disagree with him on is the assertion that the NRA is “the most significant conservative organization left on the battlefield.” I think we need to get away from the perception that the NRA is only for conservatives. While I am most certainly a conservative with libertarian leanings, I recognize that support for the Second Amendment and our civil rights is not limited to conservatives nor should it be. Regardless of where you are on the political spectrum, if you support the Second Amendment then you are my friend.
You can read the whole email for yourself as I’ve posted it below:
From: Hamlin, Douglas
Sent: Thursday, May 23, 2024 9:28 AM
To: #All NRA Employees <#AllNRAEmployees@nrahq.org>
Subject: Full Speed Ahead!
To All:
I’m humbled and honored to be sending you this e-mail as your new EVP/CEO. It has been a tumultuous 5 years as we have battled for the survival of our beloved National Rifle Association (NRA). Every one of us has been in the trenches as we have fought the good fight and kept the faith. We have stood strong shoulder to shoulder working together on behalf of our members. I want to emphasize – WE WORK FOR OUR MEMBERS!
THANK YOU for not wavering as we have withstood extreme pressure and disinformation from the media, left leaning political forces, and the State of New York.
I’ve been a proud NRA Staffer for over 10 years. I do not assume my new position for any other reason than I love my country and will not stand idly by as we see our freedoms diminished. The NRA is the most significant conservative organization left on the battlefield. We are targeted because we win…and we are right in our cause!
As we move forward my primary objective is to restore the trust of our members, our industry, our donors, and our staff. We are in a tough spot financially but are going to make it. I will be spending a significant amount of time fundraising to keep our 153 years + operation on track. Once our members see we are making progress with the changes resulting from the efforts of our Board of Directors, they will come back in significant numbers. I ask you to go out and recruit new members. Tell your friends to join!
There has been a lot of talk about moving our operations away from Fairfax, Virginia. We will not be moving at this time. I hope those of you in the DC, Maryland, Virginia region will come to our office as much as possible.
My leadership style is one of consensus building. I do not like to be micro-managed and that’s how I will interact with the leadership team. Having said that I’m not afraid to make tough decisions and get involved when and where needed.
We will be moving quickly on some digital marketing initiatives to stir up some positive public relations that will hopefully stimulate new memberships. Stay tuned for more information on our plans as we develop them.
In closing thank you for your dedication to our cause. Our mission to protect the Second Amendment rights of law-abiding citizens is more important now than ever before. Hold your heads high as we continue to do the important work of the NRA…together.
Doug Hamlin
Executive Vice President/CEO
National Rifle Association
There were some interesting points in what he said to staff that need to be emphasized. First and foremost, he said that he and all the NRA staff work for the members. That was nice to hear given the perception that many including Wayne only saw the members as sheep to be fleeced. Second, Hamlin emphasized that the NRA is not leaving Fairfax anytime soon. He encouraged employees in the Metro DC region to return to work in the headquarters building. Third, he said there would be new digital marketing initiatives to increase memberships and challenged employees to tell their friends to join. Finally, he said his objective was to restore trust in the NRA. He didn’t sugarcoat the fact that finances are tight.
The one thing I did disagree with him on is the assertion that the NRA is “the most significant conservative organization left on the battlefield.” I think we need to get away from the perception that the NRA is only for conservatives. While I am most certainly a conservative with libertarian leanings, I recognize that support for the Second Amendment and our civil rights is not limited to conservatives nor should it be. Regardless of where you are on the political spectrum, if you support the Second Amendment then you are my friend.
You can read the whole email for yourself as I’ve posted it below:
From: Hamlin, Douglas
Sent: Thursday, May 23, 2024 9:28 AM
To: #All NRA Employees <#AllNRAEmployees@nrahq.org>
Subject: Full Speed Ahead!
To All:
I’m humbled and honored to be sending you this e-mail as your new EVP/CEO. It has been a tumultuous 5 years as we have battled for the survival of our beloved National Rifle Association (NRA). Every one of us has been in the trenches as we have fought the good fight and kept the faith. We have stood strong shoulder to shoulder working together on behalf of our members. I want to emphasize – WE WORK FOR OUR MEMBERS!
THANK YOU for not wavering as we have withstood extreme pressure and disinformation from the media, left leaning political forces, and the State of New York.
I’ve been a proud NRA Staffer for over 10 years. I do not assume my new position for any other reason than I love my country and will not stand idly by as we see our freedoms diminished. The NRA is the most significant conservative organization left on the battlefield. We are targeted because we win…and we are right in our cause!
As we move forward my primary objective is to restore the trust of our members, our industry, our donors, and our staff. We are in a tough spot financially but are going to make it. I will be spending a significant amount of time fundraising to keep our 153 years + operation on track. Once our members see we are making progress with the changes resulting from the efforts of our Board of Directors, they will come back in significant numbers. I ask you to go out and recruit new members. Tell your friends to join!
There has been a lot of talk about moving our operations away from Fairfax, Virginia. We will not be moving at this time. I hope those of you in the DC, Maryland, Virginia region will come to our office as much as possible.
My leadership style is one of consensus building. I do not like to be micro-managed and that’s how I will interact with the leadership team. Having said that I’m not afraid to make tough decisions and get involved when and where needed.
We will be moving quickly on some digital marketing initiatives to stir up some positive public relations that will hopefully stimulate new memberships. Stay tuned for more information on our plans as we develop them.
In closing thank you for your dedication to our cause. Our mission to protect the Second Amendment rights of law-abiding citizens is more important now than ever before. Hold your heads high as we continue to do the important work of the NRA…together.
Doug Hamlin
Executive Vice President/CEO
National Rifle Association
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